Each square foot of space that is occupied by a three dimensional display reduces the available space to stock and sell the merchandise by the same amount of area.

Two dimensional displays, on the other hand, won't take up this kind of floor space, but will instead waste valuable wall space and sometimes produce a "cluttered" look in your store since your customers will find that their eyes are continually drawn, in a somewhat erratic fashion, from the merchandise they are looking at to your walls and back again.

One attractive option that has been making waves of late is the use of portable banner stands. These useful displays consist of a base and top piece to hold your advertising banner in place. A simple tension bar holds your banner in its proper position Banner stands are easy to install and take down, and easy to move around to different locations. They come in many different sizes for your needs. Banner stands even come as retractables, also called "roll ups" where the banner can retract into the base unit.

Many business owners note that portable displays canada are particularly useful in that they can be placed in "dead" space around your store - that space which is, for one reason or another, not useful either by your customers or in order to store merchandise. Using that "dead" space to create visual interest, educate and inform your customers, and draw their attention to sales and specials is an excellent business practice.

A recent study by the Institute for Best Business Practices (IBBP) asked bookstores to use either a traditional wall banner, or a portable banner display to advertise for the children's book, "Mr. Orange Visits Europe." Stores using portable banner displays generated sales which were almost 23 percent higher than stores with traditional wall banners. By looking at the results, it seems that retractable bannerstands not only make good use of space within a store, but can also improve overall sales.

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